简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
艾拉·菲舍尔///乔什·加德///阿里尔·多诺霍// Anthony Taufa //艾玛·朗// Honour Latukefu / Audrey Nitschke //保罗·潘塔诺///贾斯汀·罗斯尼亚克// Vincent Stone //埃德加·拉米雷兹///罗宾·麦克丽薇// Alan Dukes //杰夫·莫雷尔///费利克斯·威廉森///瑞切尔·布莱克///丹·威利// Eliza Logan / Andrew Crawford //布莱恩·鲁尼/
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